North Coast Credit Union: recessionary advertising in the financial market
We recently launched a print ad campaign for North Coast Credit Union to help defend against recessionary fears. We also wanted to use this campaign to help differentiate North Coast as a local, member-owned credit union from some of the major national banks that have been hit so hard by the economy.
Our aim was to grab the readers’ attention with some creative headlines and imagery, and then remind them that North Coast has been practicing safe, responsible, member-focused banking principles since it began (more than 70 years ago).
We also hoped to achieve a certain amount of public education about the difference between credit unions and banks. North Coast’s member-first lending practices have allowed both North Coast and their members to avoid the terrible effects of subprime lending, for example. Something we thought people should know.
Baron and Company 
I like these ads. Good job. I’m going to write about them this upcoming week at The Financial Brand.
[…] how will federal regulators feel about these clever and attractive ads from Barron & Company for North Coast Credit […]
The Financial Brand » Blog Archive » Will these ads piss off federal regulators? said this on March 17, 2009 at 5:33 am |
Credit Union Times reports on NCCU ads: “North Coast Bailout Ads Bring Positive Response”
http://www.cutimes.com/Issues/2009/April%2022%202009/Pages/North-Coast-Bailout-Ads-Bring-Positive-Response.aspx?k=north+coast+credit+union
[…] & Company work in the NY Times A print ad campaign we developed for North Coast Credit Union earlier this year gained some more media attention […]
Baron & Company work in the NY Times « Baron and Company said this on November 20, 2009 at 10:14 am |