New work: Helping the Northwest Washington Fair celebrate its 100th B-Day

It’s hard to believe, but August is right around the corner. Which means one thing… That’s right, it’s almost county fair season.

We’ve been working with the Northwest Washington Fair in Lynden for a number of years now. On Fair posters, newspaper ads, billboards, TV ads and more. The Fair is a story we always enjoy telling. And this year is no exception… If you haven’t heard already, it’s the Fair’s 100-year anniversary.

About four years ago, the Fair management approached us to develop a campaign to help build up to this big event. What we came up with was the “97 (98,99…) Reasons to Love the Fair” theme that celebrated all the different things about the Fair people love. The cotton candy, the rides, Ben the Giant Bull and the like. If you live in Whatcom County, you’ve likely seen this work around during the past few summers. You might’ve even wondered what 97, 98 or 99 had to do with anything. Well, now you know.

As part of the Fair’s 100-year anniversary theme, the folks at the Northwest Washington Fair invited community members to send in photos of their favorite memories from the Fair. These photos would then be used to help celebrate the big 100-year celebration, and the materials we developed for the Fair (from posters and billboards to ads and signage).

Last year’s poster (above) had a bit of an unveil for this year’s centennial poster, with photos from different eras peeking out from behind.

And here’s a look at this year’s poster for the Northwest Washington Fair…

We developed a handful of other pieces to commemorate the Fair’s 100-year anniversary this year, including a new centennial logo (see above), print ads…

, and banners that would be on display around the community leading up to the Fair.

You can read more about the Fair’s 100-year anniversary celebration over at the Bellingham Business Journal.

This year’s Fair should be a blast, with lots of special activities planned (like birthday cake and laser light shows), as well as all of those classics we look forward to each year. The Moowich countdown is on!

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~ by Ryan on July 26, 2010.