New look delivered for The Upper Crust Catering

We recently had the honor of introducing a completely new identity for The Upper Crust Catering. The Seattle-based catering company has been around for nearly 26 years, and their dated visuals presented an opportunity to introduce a look and feel that more accurately reflected the company as it currently stands.

The goal of the new identity was to portray a caring, stable, versatile and passionate catering company, using a more elegant and sophisticated visual representation. The identity we delivered includes a new logo, as well as the tagline, “A Passion for People, A Passion for Food.”

Here is a look at the old logo…

And here’s how the new identity turned out…

Lastly, here’s the supporting mark across a variety of formats…

You can find more information about The Upper Crust here.

~ by hharrington on November 13, 2009.