Creating Achilles Inflatable Boats’ new Web presence

We recently wrapped up a new Web site for Achilles Inflatable Boats, manufacturer of some of the highest-quality inflatable rafts in the world (no exaggeration; you can read more about the company here).

The goal of this project was to create a new Web site that properly showcased Achilles’ commitment to delivering exceptional watercrafts, one that would put the company on par with other leading inflatable watercraft manufacturers. Rather than just repurpose the Achilles catalog content, though, we sought to create a very dynamic user experience for site visitors.

It takes a careful balance when it comes to designing product-based Web sites for companies such as Achilles: a site that’s too simplistic can leave people looking elsewhere for more info on your products, while too many details can overwhelm site visitors, create an eyesore and blemish the company’s image in the process. When it works out, though, when you’ve found just the right balance using an innovative, user-friendly product presentation, the result is an attractive and helpful Web presence. That’s exactly what we set out to accomplish with this project.

Here are some pics of the new Achilles site:

Another version of the Achilles homepage…

…and here’s an example of the Achilles Products page.

Check out the rest of the Achilles site and let us know what you think.

~ by rpemberton on June 3, 2008.