Blogs and YouTube: Reaching today’s audience

One of our favorite parts of this job is introducing customers to new solutions.

Baron & Co. president, Gerald Baron, spoke on this topic at a recent business conference here in Bellingham that was put on by Northwest Business Monthly.

Many businesses are searching for new ways to reach their customers. Surprisingly, many of these same folks haven’t considered blogging. As Baron pointed out, some businesses have found they can reach their audience better through an online conversation than through traditional advertising means.

Another trend Baron highlighted is that today’s culture is driven by video. Case in point: the incredible success of YouTube. Case in point #2: news stations will do whatever it takes to include video with their “breaking news” stories, even if that means playing a fuzzy video captured by a bystander’s cell phone. People love visuals, and that’s true whether you’re using today’s technology to introduce your product to customers in an innovative way, or just capturing one of those amazing moments on video.

Baron did a better job of explaining these trends last Thursday; you can check out an article on his talk here.

~ by Ryan on October 24, 2007.