The Joy of Work
Developing a new brand is months of hard work collaborating with many different parties investing their blood, sweat and tears into the process that culminates with the triumphant joy of launching the brand to the marketplace. And it is that launch day, when prospective customers email their approval and the client relishes in introducing their “baby,” that we love to be a part of.
Yesterday we launched a new brand, a new website, and an incredible product all in the same day – it was fantastic! Theo Wanne Classic Mouthpieces designs and manufacturers superior quality mouthpiece unlike any other in the marketplace. Working with brothers Theo and Tom has been great over the past year and yesterday was a milestone for everyone involved.
What did the launch day look like?
- 2,000 visits to the new website
- Visitors from 49 different countries
- Many well wishers and several comments to their company blog
- And industry buzz about the return of Theo Wanne and his much awaited mouthpiece.
[...] Packaging For a Premium Product Two weeks ago I wrote about the launch of a new website for TheoWanne.com A few days ago we launched the ecommerce portion of the website enabling musicians to finally [...]
Designing Packaging For a Premium Product « Baron and Company said this on June 26, 2007 at 6:08 pm |